When you own a small business you have to try everything that you can to get the word out. This doesn’t have to mean spending thousands with conventional advertising. In fact some of the most effective small business marketing ideas cost nothing at all.
We have some awesome small business marketing ideas that are simple and inexpensive for you here. Marketing is everything. If you don’t spend time and effort on marketing then you will not have many customers. It is the most important task for any small business owner and fortunately you have a lot of options open to you.
So let’s take a look at some of the best low cost small marketing ideas that can really have a positive impact on your bottom line.
Create a Website for your Small Business
Every small business should have a website. It is one of the best and most cost effective small business marketing ideas. All you need is a domain name and some web hosting. If you don’t know anything about web design then you can outsource this for a few hundred dollars. Alternatively you can use the free WordPress blog platform, choose a theme and off you go.
The aim with your website is to get on the first page of search engines like Google so that you can get some free traffic. Google and the other search engines offer free tools to small business so that they can get more exposure. Find out how to optimize your website for SEO (search engine optimization) so you have the best chance of ranking high.
Provide information about your company and the products and services that you offer. Create an “About Us” page which explains your business philosophy. Add your picture to the website. You want people to trust you. Tell them when you are open if you have a brick and mortar store.
Social Media is one of the best Small Business Marketing Ideas
It seems like the whole world is on social media doesn’t it? So you need to join these people by adding your business. You can use Facebook and create a specific page for your business. You can post content about your business on this page and build up a following of potential customers.
Please be aware that social media marketing is one of those small business marketing ideas that is going to take time and persistence. You are not going to make tons of sales overnight. The key to successful social media marketing is to engage with your audience. You need to provide content that they want and then interact with them.
Ask for Referrals
This is one of those awesome small business marketing ideas that not enough business owners do. You have a customer who is happy with the service that you provided to them. All you have to do is to ask them if they know anyone else that could benefit from your services. Some will and some won’t but it costs nothing and can bring in a lot of business.
If you don’t meet your customers face to face then you need to ask for referrals in a different way. You can send them an email or have a short conversation with them on Skype. Whatever you do just start asking for referrals. If you don’t ask then you don’t get.
Small Business Marketing Ideas – Networking
In most towns and cities there will be business networking events that you can attend. Sometimes there is a small charge to attend these events but it is worth it if you have a plan and follow through. Business is all about people so get out there and meet as many as you can.
Some networking events will let you provide a presentation to the attendees. If you are in the B2B market then grab this opportunity. Even if you are in the B2C market you can get more exposure for your business. Take lots of business cards and brochures/flyers with you to all networking events.
Use Email Marketing
Get as much information about your customers whatever business you are in. Get their phone number their address and their email address. Email marketing is another of those small business marketing ideas that can be very effective and will not cost you much to perform.
Tell your customers that you will send out a monthly (or weekly) newsletter to them and keep them up to date with what is happing in your business. This can be about new products and services or other special announcements.
If you only have a small number of customers then you can use an email client such as Microsoft Outlook to send out your emails. If you have a pretty large customer base then you will need an autoresponder. This allows you to send out an email to all of your customers at once.
Small Business Marketing Ideas – Partnerships and Joint Ventures
It is very likely that you have a number of competitors so instead of treating these companies as your enemies why not treat them as your friends. Maybe you are offering products and services that you don’t and vice versa to the same market. Get together with the business owners and discuss selling each other’s products and services.
Not all of your competitors are going to want to team up with you. It may be possible for you to find complimentary businesses that sell different products to the same market. If you sell toys then try partnering with a company that provides birthday services for example.
Use these Small Business Marketing Ideas Immediately
We have provided you with some awesome small business marketing ideas that will not break the bank. You need to be courageous to succeed in business so go for it and take your small business to the next level.